Honda Car India is keen to elevate the sales output of Honda Cars

The Honda Amaze is on the move of being launched soon in a few days, the Jazz, and City models have been reining for many years. Hironori Kanayama, the president and CEO of Honda Car India, is an eminent personality with heightened experience of more than three decades. Kanayama is working on collaboration with emerging markets in China. After completion of one year experience in India, he faces larger hurdles acquiring the company on the right track. In an interview with Times of India, to get back to its supreme foothold in the market, he said he is prepared to a turn over.

On the soon to be introduced Honda Amaze Sedan and future ventures of huge investments of 1,200 crore Rs he said that he was confident about the future aims and said that the Indian market has the capacity to gradually expand and reach impressive shares in the growing market.

On the earlier steep pricing of Honda cars and the need to minimize the pricing of City and Jazz to a considerable extent, he said that consumer centric pricing is important, to enable affordable pricing, we are working on minimizing our present economic hurdles of varying exchange rates by increasing local share volumes.

With the pricing being a crucial element in India, and on whether Honda can compete with successful Maruti cars, he said, we should not give up on consumer desires, we have to look into our future plans and forget about the past.

On the new car launches in India and the details of the new products he said, there will be five new and exciting launches. Next year will witness new arrivals of the new Jazz and a debutant utility vehicle.

On the launch of the new City, he said, our firm aim is to showcase the new Jazz on a global platform; the City designed on a similar pattern to the Jazz will be launched later.

On the launch of a smaller SUV after the supreme success of the compact SUV segment in India, he said, we have introduced the Jazz SUV concept, which could be one of the new future products. Maruti has adopted a multi-launch theme which is the cause for their robust foothold in India.

On more models designed with similar theme as observed in the Brio, he said, we can study the pattern of developments adopted by Maruti Suzuki on the consumer preference cars and good features at reasonable pricing. India has gained significant popularity with the Brio since its introduction.

On acquiring 74,000 units in 2012-2013 and the company’s future prospects in 2015-2016 with more products and a larger retail chain, he said, we are confident of expansion with double figure outcomes; we aim to use our 2.4 lakh unit capacity by 2015-2016.

On Honda not crossing the required profit margin and future plans to gather impressive profits he said, we aim to function at the earliest. Out future plans depend on our plans to introduce consumer desired pricing and another crucial factor would be rupee exchange rates.