Amaze has engine power to handle any given terrain

Honda has climbed the car profitability ladder in India and has reached the third position overpowering Mahindra. It is a phenomenal achievement indeed; the company has been making month long profits amidst the constrained economy. Its peak profit sale achievement is in 2014 August with massive 88.8% gains; other eminent car companies were and are still struggling to reap desired profits.

Honda lengthy profit journey started with the launch of Amaze compact sedan in 2013 April, it was the company’s first diesel i-DTEC engine project, and today over 1 lakh units of the vehicle is sold in just 16 months of its arrival. To commemorate the exemplary success stature of Amaze, the company has organized a ‘Longest Drive through Amazing India’. The phrase sounds catchy and familiar; the journey is with Amaze sedan through a distance of more than 23,000kms all over India. The excitement does not end here, participants can view the awe-inspiring beauty of the nation and the final stop is Greater Noida.

The ‘Longest Drive through Amazing India’ is a fun-filled event, it not only targets participants on board, but will aim to gather people at every possible nook and corner. At every point customers will be encouraged to step into the car. The motto behind Longest Drive is to showcase ‘Amazing Indian’ campaign; the drive behind the scheme is to celebrate the fantastic profit value of Amaze. The campaign is promoted through BTL and ATL, Amaze portrays a typical urban and youthful stance, perfect to explore a relaxed city ride. The other identity of the car will be showcased through the drive, the true maneuverability characteristics of the vehicle. A top Honda company representative said, ‘’ the drive will move through jam packed city roads, highways, coastlines and mountains.

Amaze has been an astral success since inception, and was conferred with the ‘Compact Sedan of the Year’ and ‘Car of the Year’ trophy by a reputed automobile magazine. The car has bagged twelve awards in the period of 2013-2014. From inception till now it is blockbuster seller of Honda, the power of the vehicle is contributed by the efficient diesel i-DTEC 1.5 liter and petrol 1.2 liter i-VTEC mill. The engines are coupled with five-speed manual gearbox, and the price structure of the car is Rs 5.34 to 8.03 lakhs, the diesel car starts from Rs 6.46 lakhs and stretches to Rs 7.9 lakhs.

Honda built the Amaze with all the attributes of a typical family sedan, it flaunts a trendy demeanor. The interior room is vast for its compact sedan identity; the novel 1.5 liter i-DTEC engine is fierce combined with best-in-segment mileage of 25.8kmpl, the petrol car offers an impressive fuel-efficiency value of 18kmpl. The Longest Drive through Amazing India is a fascinating expedition venture, highlighting the power of the vehicle through all the terrains on the planet. Ardent Honda fans who are keen on Amaze it is a worthy purchase, to explore breathtaking holidays though city, highway and mountainous terrains. Whatever the destination length or terrain, Amaze will breezily take you anywhere.