Advertising, the art of intoxicating mind to a point where the rationality falls and sometimes some ads take you to a voyage of dreams where reality looks little fainter than the unreal imagination. Over the years car makers have tried different kind of advertising, some showed the specification, some showed feel good factor and some went so horribly wrong. You may recollect from the memory when you saw an advertisement that blown your head, literally blown you? Looking at the new Honda CRV ad you will definitely get into a whirlwind.
The Honda CRV ad is extremely engulfing; it is an infinite looping GIF. The visual of the ad creates a riff on Droset effect. It creates an optical illusion of infinitely shrinking vortex of identical images when two mirrors aimed at each other. In this Droset effect how have they managed to show the moving car is inconceivable to ordinary mind; it looks like Honda has gone extremely creative to defy the nature of things.
This Honda CRV ad’s spiral whirling optical illusion gives you a beautiful eerie feeling, as if you are drawing towards a black hole, the whirling road and moving car with the sudden black transition galvanises the effect .
Not only the surreal visual ad, it also has created a website www.endlessroad.eu that displays mind bending roads under present weather condition at your precise location. One may not be very sure whether that kind of roads really exists or not? However, this virtual demonstration is extremely fun and engrossing.
At the end of the ad the slogan “wants to keep going “complements the ad to the fullest. One may go critical about ad, as it is going nowhere it moves in vicious circle, then again interpretations would differ. If one looks at positively, then it gives a sense endlessness which keeps moving and negatively it looks like an illusion. Now, one has to think, are they going to buy the car which shows a vicious circle? Depends how one looks at things! The optimists will find something to be fascinating and pessimists will find something extremely mind swinging element in the ad. The ad is designed for the both side of the human psyche.
The transition from day to night with the sudden light will hit your unconscious mind if you are not attentive while watching the ad. The ad has been created looking at the very complexities of mind, you may miss anything but this ad will get into your unconscious and bring you back to your TV screen.
Creation of this ad may have been a tiring job, the visual effects the sketchy roads and total execution is flaw less. Whether this ad positions the brand properly in the market that is another point of discussion, certainly; it shows that Honda has lived up to its creative side both in designing great innovative cars and ads too. The company most have been living an extreme culture of creativity.
