Honda India expands its dealership network by opening new showroom in Indore

Honda Cars India is way very busy trying to grow massively in the Indian car market. The company has witnessed unprecedented growth in the past couple of years, and now when its growth has slowed down a bit, it is keener on growing more aggressively. In keeping with its growth strategy, Honda Cars India is planning in grow in every aspect. The Japanese car major has been launching new products to expand its product portfolio, and has at least two new launches scheduled for this year. The company has also expanded its production capacity and is going to expand it further, and its dealership network in India is also witnessing an ongoing process of expansion.

In order to reach its customers better, Honda Cars India has inaugurated a new dealership outlet in Madhya Pradesh. This new Honda showroom has opened in Palasia, Indore, on 15th of January 15, 2016. The new dealership outlet has been named as ‘Landmark Honda’. The new dealership outlet was inaugurated by the Senior Vice President of the Marketing & Sales division at Honda Cars India, Mr. Jnaneswar Sen who was accompanied by the presence of the MD of the dealership, Mr. Sanjay Thakker.

This new authorized Honda dealership outlet is build on a total area of 12000 square feet and employs a team of trained technicians and sales persons to offer an all round superb customer experience. This dealership will be a one-stop-shop, as it offers everything including all Honda car models for sales, services as well as sales of spare parts. This new outlet has 18 bays in order to accommodate all sorts of repair and maintenance services including basic servicing, crash repairs, wheel balancing, wheel alignment, and all other types of car services.

With the new Landmark Honda in place, Honda Cars India now has a total of 268 dealership outlets spread across 173 cities across the country. Honda Cars India has recently put to effect the price hike that the company had announced in the month of December, last year. All Honda cars have now become up to Rs.10,000 dearer than before.

In terms of its product portfolio expansion, Honda Cars India is expected to launch its new compact crossover BR-V as well as the new generation model of the Honda Accord premium sedan this year. Both these new car models from the stable of Honda will be unveiled in India at the 2016 Indian Auto Expo alongside the showcase of several other cars.
The Honda BR-V compact SUV is one of the most awaited car launches this year, which will be rivaling against the likes of the Hyundai Creta, Maruti S-Cross and the Renault Duster. It is expected to hit the Indian car market by mid-2016. On the other hand, Honda India will be resurrecting the Accord brand in India by launching its latest generation model. The all new Honda Accord premium sedan is expected to launch during this year’s festive season.