Honda India has creates a wave of excitement in the air with the launch of the company’s first ever diesel car, the Amaze. The Amaze is set to compete with one of Maruti Suzuki’s best seller called Swift Dzire. Honda Amaze petrol is priced at Rs 4.99 to 7.50 lakh and Rs. 5.99 to 7.60 for the diesel variant. Moreover the Amaze diesel is branded the most fuel efficient car with an incredible mileage of 25.8 kilometers per litre.
According to Kanayama H the president and Chief Executive Officer of Honda Cars India, ‘’Amaze is developed to cater to the Indian market. The car was designed to match Indian’s aspirations of a diesel car and to enhance the presence of diesel cars. Diesel is more reasonable than petrol by 20 to 22%.’’
Executives from Honda are satisfied with the turnover of the Amaze with respect to features which can match the level of many other impressive featured cars. In 11 days, the customer turn over for bookings is 6,000. The waiting list for this car extended to more than two months. The Dzire is of course the most competitive competitor for Amaze. The Dzire is one of the highest profit makers in India’s car industry with a monthly turnover of 16,000 to 18,000 units. Dzire is priced with a similar economic value to the Amaze at Rs 4.92 to 7.5 lakh.
The other cars that offer cut-throat competition with Amaze is the Hyundai Accent, Mahindra Verito, Chevrolet Sail, Tata Indigo CS, Toyota Etios. The compact car segment witnesses a growth of 21% with 2.26 lakh units during the last fiscal. The entry level category is the second most expanding segment with a growth of 8 to 10%. According to analysts the Dzire and Swift models contribute huge profits of more than 40 to 50%. If Amaze out beats the Dzire the sales of the Dzire will be affected. Kanayama stated, ‘’we have formulated the idea of an Indian centric car to get through many hindrances with respect to technology, timeline costs and launch cost of the Amaze. ‘’
The Amaze will be introduced in 150 Honda retails in 97 cities. The company aims to strengthen its dealer image to 162 dealerships than spans 102 cities by the terminal phase of 2013-2014. The car is built in the established Honda factory in Greater Noida with a local turnover of over 90%. The engine facilities for i-VTEC and i-DTEC body panel, manual transmission is developed in the reputed Tapukara factory in Rajasthan and rolled out to the plant in Greater Noida.
The Amaze has already started on a positive note with alarming booking units and waiting period figures. Many reputed car companies who are a pro in sedan manufacture will be worried with the launch of the Amaze. The main point of concern is the Amaze being the most fuel efficient car with an incredible mileage of 25.8 kilometers per litre. There will a stiff of worry with Maruti Suzuki since the Amaze is priced on par with the Dzire.
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I have been writing content for auto blogs for quite a long time now. My passion lies in this field and I love to picture cars as well.
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