ZXXEXJGXR5XR The Honda Brio has gained significant popularity since its launch in India, the exterior of the car itself is pretty eye catchy with world class interior fitments such as driver’s seat adjustment, windshield defogger at the rear and so on. Honda Cars India Limited, a subsidiary of the parent Japanese firm, has introduced another model of the Brio called VX which is the most loaded variant. The company has introduced many other variants at attractive pricings from Rs 4.12 to 6.13lakhs.
The interesting aspects of the new Brio models are the company has refitted kits. The S model will not have safety package, the V model will lack standard airbags and Anti-lock Braking Systems (ABS). Only the VX variant will be equipped with airbags and ABS, this model will also have both options of automatic and manual transmission system. There will be only manual gearboxes in the V and S models.
On his firm views on the significance of Brio variants for Honda, Mr. Jnaneswar Sen, the Senior Vice President in the Marketing and Sales department said, ‘’ the Brio is an important model for Honda for the Indian segment, since there were enormous buyers for the car, the turnover was over 32,000 consumers in the earlier fiscal period. It is our priority to overview the demands and needs of consumers and fit in attributes that elevate the driving experience. We are happy with the new Brio variants that symbolize superior convenience and comfort in its class.’’
The Brio, this month has contributed phenomenal sales to the company, with a whopping figure of 2000 volumes. The hatch will be rolled out in 6 versions with five speed manual transmission in four and automatic transmission in the other two.
The engine capacities will be retained with a 1.2 liter iVTEC engine that churns impressive efficiencies of 110Nm and 88bhp. The admirable aspect of the launch is Honda gathering customer feedback to cater to optimum consumer satisfaction. Honda India has new exciting products in the pipeline; the launch of Amaze has created enormous booking figures that will compete with Maruti Suzuki’s stunner called Dzire. The launch of the new VX variant is interesting with height adjustment for elevated comfort, and windshield defogger at the rear for superior visibility which could be an effective safety medium especially with the constant rise in vehicular traffic on Indian roads.
The Brio is appreciated by people of all ages, and would ideally suit young college and working professionals, also first time drivers. Those who own the Brio can boast of the classy design to your friends or relatives. The company has worked towards consumer satisfaction with the launch of many more variants. This is an effective strategy to boost sales by refreshing equipments of already successful models. Anyone would be drawn to the features of the new models together with wider choice options will lure consumers to showrooms. For night travelers, the VX model will be a worthy buy for heightened visibility during pitch darkness. For a price of Rs 5.34 lakhs this is indeed a worthy buy.
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I have been writing content for auto blogs for quite a long time now. My passion lies in this field and I love to picture cars as well.
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