Honda focuses on women drives in its most expensive Acura ad campaign

Honda is reportedly splurging on its new advertising campaign to promote its all new 2014 Acura MDX and the Japanese car maker is targeting especially the women drivers with its new marketing campaign.

Honda’s commercial is reportedly the most expensive advertisement of the company that showcases its new 2014 Acura and features only the fair gender in the commercials apparently to motivate the female drivers. Honda’s splurging on the Acura MDX sport wagon expresses this Japanese luxury car maker’s class and brand identity.

The new commercial featuring the new 2014 Honda Acura does not classify that the car is meant for only the ladies and smartly chooses the slogan “Made for Mankind”. The commercial involves a lady narrator and it features young women who climb a mountain peak, while other women are shown dancing and their interaction with a robot. This TV commercial is said to hit the TV screens during the National Hockey League Finals in this month. According to Honda Tokyo, the Japanese car major is going to launch a full-fledged ad campaign from 7th of next month.

Honda is banking big on its advertising campaigns, as the company is hoping to pump up the sales rates of the company that has declined by 25 percent in the U.S. car market. The luxury automaker is said to be trying to appeal more to the lady luxury car consumers with the introduction of the new Acura MDX model.

While speaking on the ad campaign made for the new Honda Acura MDX, the advertising manager of Honda Acura luxury line, Gary Robinson said that the luxury cars are usually always very much focused on a typical stereotype of a middle aged wealthy male figure. In the future, that is definitely not going to be the majority consumers anymore. Thus, the company is using the creative liberty to focus on the other stereotypes that represent the consumers of the coming times.

With the introduction of the next generation 2014 Acura model, Honda hopes to instill its Acura brand with similar popularity that the company has achieved with its mainstream product portfolio including the Accord. The Honda Accord sedan is the second highest selling car in the U.S. market at present.

According to Krebs, a Michigan based analyst Honda has taken a good decision by appealing to the women drivers in its new car campaign. It is not only an innovative idea but also a logical one. The women drivers form a considerable number in the US car market, and according to the statistics they are much safer drivers as compared to their male counterparts. Moreover, auto makers usually stick to the male gender while showcasing their car in the commercials. So, if the women drivers are more competent and rising in number, then why not focus on them?

Gary Robinson confirmed that the Acura MDX ad campaign is the most expensive for the car line, however he refrained from revealing the exact amount that Honda is investing on the ad campaign.