Honda banks big on small S660 – revealed prior Tokyo Motor Show debut

The Japanese luxury auto brand Honda intends to grow big banking on its small cars in the domestic car market. According to the market study, the Japanese car market is going to have a massive demand for the mini cars that are highly fuel efficient. The fuel efficient and low cost mini cars are going to the upcoming trend of the Japanese market, as the car consumers want to go easy on their pockets while flaunting their cool and trendy looking new mini cars. And, Honda wants to cash on this growing demand of its home front and wishes to overthrow the prominent mini car makers of the market, such as Suzuki Corporation and Toyota Daihatsu brand. The new era of the Honda mini cars is about to start with this year’s Tokyo Motor Show.

Honda is all braced up to showcase its brand new products at the upcoming Tokyo Motor Show that is going to commence on 20^th of November, this year. Among the many new models from the house of Honda that the company has already announced to showcase, the star performer will be the Honda S660 Concept. The Japanese car maker has described the S660 Concept as an open top, mini sports car.

However, though it may seem that the S660 Concept is the long pending Honda S2000 replacer, it is better to be mentioned that this point, that this car is nothing of that sort. The S660 Concept is rather mini sports car with a more fun element that is supposed to rival the speculated the all new Suzuki Cappuccino in the car market of Japan.

The S660 Concept is designed based on the preference of the Japanese car consumers. This mini car will have its engine placed in the middle of the car and will have a rear wheel drive system. The small cars that are known as Kei car in Japan get powered by a below 660cc engine and the S660 will also be powered by a similar 3 cylinder motor delivering around 64bhp. The car’s compact engine will be mated to a CVT transmission gearbox.

The Honda S660 is expected to enter production in the year 2015 and it is going to be Japan exclusive model. Though strictly Japan spec initially, the S660 is expected to be export to few other car markets at a later stage, equipped with a 1.0 liter turbocharged motor.

Being a small car specialist, Suzuki is also gearing up for some major action, though the company hasn’t revealed anything as yet. The Japanese company is known to be reviving its Cappuccino brand and a concept model is speculated to be unveiled at the 2013 Tokyo Motor Show as well. Launched back in 1991, the Suzuki Cappuccino had a patent 660cc engine that delivered 63bhp of power, something that is exactly in demand right now.

Thus, the 2013 Tokyo Motor Show will be the battle arena of the Japanese car majors displaying mini fuel efficient cars to charm the domestic car audience.

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