The festive season is an attractive medium for reputed auto firms in India to sell their cars. Indian’s wait for this period to purchase anything new from clothes, gadgets to even cars. People save chunks of money throughout the year, and during the festive period, nobody bothers about throwing away extra cash.
Recession has hit auto firms so hard, that even during the festive period; the excitement of spending money is not visible. Companies are not even following the usual discount path. Esteemed auto makers like Toyota, Nissan, Mahindra and Mahindra, Tata Motors and Ford are not able to grab customer attention. The situation is however different for Honda, the demand for Honda cars is on the rise, customers are flocking to showrooms in dozens. The circumstances faced by Honda is totally different compared to other firms, the company is not able to meet up to the required demand figures, which is sky rocketing. The waiting periods have extended beyond words.
To balance its demand and production levels, Honda aims to build a 3rd factory next month. The demand for Honda cars has risen to notches compared to even last year. In April 2012, Honda has built its first ever diesel car Amaze centered for Asian markets. Since launch the car has turned around the company’s admirable profit image to a whole new level, and now it is even more spectacular. The Amaze is a sedan version of Brio, and has a below four meter dimension. This is a magic model for the company, and more so during the current unfavorable economic conditions at the macro level. The mileage delivered by Amaze diesel is known to be the best-in-its class at 25.8 kmpl, and this would suit the needs of those who have to drive miles to work on a daily basis. Chunks of money are now preserved on fuel, and also the burden of sourcing a bunk frequently is wiped away. The petrol fuelled Amaze is highly reliable as well, and maneuvers with a mileage of 18kmpl.
Honda has invested massive amounts to built its new models, the company has built an established (R&D) Research and Development Center and has pondered on effective and smart strategies to cater to the needs of the modern and rapidly changing work atmosphere.
As exciting as the mileage, is the appeal and interior comfort of Amaze, the car sports a trendy compact sedan appearance. The sides are splashed with neat graphics. The head lights are molded into thick eye like elongated structures, one step into the Amaze interiors, and the atmosphere is nothing but plush with black and beige interiors. Travel buffs can have a whale of a time with the Amaze; the boot volume is magnificent beyond works at around 400 liters.
Those who are keen to celebrate Diwali and Christmas with the Amaze can surely do so. The ample interior and boot volume makes this an ideal vacation model, and some people would like to travel during the festive period to witness fire cracker shows organized is some cities.
The Amaze is offered in interesting shades which matches the vibrancy of fire crackers and Christmas tree decorations, particularly the majestic blue mattlic and carnelian red pearl. The other colors offered with the car are taffeta white, alabaster silver metallic, urban titanium metallic and crystal black pearl.
This post was written by
I have been writing content for auto blogs for quite a long time now. My passion lies in this field and I love to picture cars as well.
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