Honda launches the ‘inner beauty’ advertising campaign to promote its new Civic Tourer

Honda Motor is focusing on promoting its new Civic Tourer. The newly launched Honda car is set to create the right impression on the consumers’ minds, and the primary way to do so is with great commercial videos. Honda is already known for its great marketing strategy and its impressive commercials that fine tune the consumers’ outlook on a new Honda machine. After churning out quite a few very impressive commercials that garnered a lot of appreciation, Honda is ready with its latest marketing campaign which focuses on the new Civic Tourer’s interior grace and awesomeness, rather than the usual focus on the exterior looks.

The Japanese car major calls it the “Inner Beauty” campaign and explains that it is a celebration of the hard fact that true beauty is not only skin deep. Or simply put, the beauty of a car is much more than its exterior design appeal. This can be very true for a quality Honda car, as the car maker is known for offering great luxurious premium interiors that not only provide great comfort but are also a treat for the eyes. Honda ensures that its customers enjoy the car fully, and while the exterior swanky design can be flaunted to the onlookers, the superior design on the inside can be thoroughly enjoyed by the owners themselves.

Coming back to the new advertising campaign for the Honda Civic Tourer that concentrates on the car’s beautiful interior design, the campaign was created by Wieden + Kennedy advertising agency. The commercial stresses on the inner beauty of a lot of things before actually coming to the Civic Tourer itself. The advertisement video shows the viewers the inner beautiful view of objects such as a simple golf ball, guitar amp as well as a suitcase. Following the interior view of these objects it is shown how these things actually easily fits inside the new Honda Civic Tourer, and then finally displays the beauty of the car’s interior and the superior craftsmanship of the car’s cabin.

This new advertising campaign on the Honda Civic Tourer is yet to go on air and will be launching as television commercials on 3^rd of February. This campaign will also be utilized by print as well as digital advertisements. In order to promote the car on social media, Honda will also have a 5-day Twitter competition which will involve short clips tweets of the ad along with a hidden word related to a prize that the Honda car aficionados can try to win by tweeting back to Honda with the correct word.

The utilization of the social media is the latest addition in Honda’s new marketing strategy that relates to the new age audience. Honda is currently perking up its marketing strategy, as it about to unleash several new products in the global market.

Honda has set itself the target of largely boosting up its global sales including those of the developing car markets and to achieve this, the company is ready with a slew of new cars.

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