Honda to debut two concept car models at the 2014 Auto China

Honda Motor’s Chinese counterpart has announced on 8^th of April that the car major is planning to unveil two new concept car models accompanied by a new production model for the Honda and Acura car brands at the 2014 Beijing International Automotive Exhibition, also known as the Auto China. This will be the 13^th edition for the Beijing International Automotive Exhibition, and Honda is going to showcase its new concept cars by taking the advantage of this international platform. This will be the two new Honda and Acura models’ world premiere.

Out of the two new concept car models of Honda and Acura brand, the one Honda model is going to be a china specific model. The Japanese premium car major, Honda will be jointly working with the Chinese counterparts, namely the Guangqi Honda Automobile Co. and the Dongfeng Honda Automobile Co. in order to present the new Honda concept car exclusively for the Chinese car market.

Apart from the two Honda and Acura concept car models as well as the new production ready model, Honda will also showcase a concept model for the next-gen Spirior, which is a product developed by Dongfeng Honda. The all new Spirior concept will also be a world premiere. Moreover, the Chinese car market will have the first time showcasing of a new Honda mid-class Sports Utility Vehicle (SUV) as well as the third-generation model of the Honda Fit hatchback. The all new Honda fit will be sold in china by Guangqi Honda, post its Chinese launch.

The 2014 Beijing International Automotive Exhibition will commence on 20^th of April and will be concluded on the 29^th of this month. The opening day will be reserved exclusively for the press people, following which the international auto show will be thrown open to the public from 21^st to 29^th of April, 2014.

The Japanese car majors are always very eager to please the Chinese car consumers, as the Chinese car market is the world’s largest auto market. After the breach of national relationships between China and Japan due to the dispute over the ownership of some islands, the Chinese car consumers reportedly banned the Japanese car models. As soon as the ban lifted quite some time now, the Japanese auto giants resumed their rivalry among each other in order to please the Chinese audience. As a result, a whole host of china specific models have been immerging recently. All the recently held Chinese auto shows beginning from last year has witnessed two or more china specific cars.

Though the global car models from the house of Honda as well as the other Japanese car giants such as the global leader Toyota, are popular in China, exclusively built China specific cars seem to be more popular in the country. The Chinese car consumers generally have a taste for bigger, luxurious cars, though recently the wave has been shifting towards compact sporty looking cars, and the Japanese car makers are busy making the same.

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