Honda unveils Concept B and displays Vezel SUV, all new Jazz at Beijing Auto Show

The Japanese premium car maker, Honda Motor has showcased a new concept car the ongoing 2014 Beijing motor show. The new sleek and smart looking saloon concept is the Concept B by Honda. This concept model it the preview of a new sedan model that the Japanese car maker is developing exclusively for the car market of China and is scheduled to be offered for sale in 2016.

China being the world’s largest car market holds crucial importance for all the car makers of the globe. The global auto majors, especially the Japanese ones are particularly interested in impressing the Chinese audience and thus have been churning out a lot of china specific models of late. Following the brief breech between the nations of China and Japan over the possession of some small islands, the Japanese car makers were banned in the Chinese market. Thus, as soon as the ban was lifted the Japanese car majors started a major rivalry amongst each other. Thus, Honda like its Japanese rivals like the world auto leader Toyota and Nissan is engaged in a fearsome battle of grabbing shares in the Chinese car market.

Coming back to the new B Concept, Honda has not revealed much about this new concept car and has revealed the most obvious thing that most of the auto makers are focusing on. This is, that the car is targeted at the younger car consumers and will be functional and cool to impress and serve its target audience

The Honda Concept B is also going to have a fun hybrid variant for the market. According to the Japanese car major, the company is putting the Concept B under the FUNTEC banner that the company claims will be more efficient as well as great fun for the young drivers as against the standard version.

Honda has also showcased another concept model at the Beijing motor show that is developed by the China-Japan joint venture Dongfeng Honda. This concept model is the preview of the next-gen Spirior, which is the Chinese version of the Honda Accord.

Apart from these two concept car models, Honda Motor has also put up its two other very engaging new cars on display, namely the new Vezel SUV and the next-gen Jazz premium hatchback. Although both these models have been unveiled in the other markets earlier, it is the first occasion that these are showcased in the Chinese market.

Back in the Indian car market, Honda has plans to launch the next-gen Jazz soon enough. The all new 2014 Jazz was first showcased in India in February this year at the 2014 Indian Auto Expo. The company has plans to launch in India towards the end of this year. This will also be the resurrection of the Jazz brand in India, as it had been discontinued owing to its poor market performance due to high pricing. Honda will launch the Mobilio MPV prior to the launch of the 2014 Jazz.

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