How Honda continues to build excellent hatchbacks

Japanese carmaker Honda Motor Company Ltd, Indian division is headquartered in Noida and since 1995 has been launching a range of well designed cars which have gained popularity for their reasonable price and powerful performance. The firm earned a loyal following in domestic with its Brio model and sedan Honda City followed by Amaze and SUV Honda CR-V. Though Honda has a limited portfolio of cars these products are winners in their category due to quick technical upgrades as and when they happen around the world.  The company has through its long existence in local markets managed to increase its sales and distribution network enabling it to sell products across larger customer base. Honda hatchbacks are reliable, high on performance and low on maintenance therefore are regarded as best among existing range of hatchbacks around the world.

Honda brand is recognized in global markets as an organization which accepts its responsibility towards environment and investors therefore maintains high quality standards in various production processes and develops products with low emission and high mileage for customers. The firm’s continuous research into understanding region specific demands and aspirations of people has helped it create winning products across every segment. The continuous success of its models be it Brio, Amaze, Accord, City, Fit, Jazz, Insight, CR-V and others are witness to its research based product development. The Honda models are therefore technically competent enough to compete with advanced products available in market.  Though its products are greatly appreciated and its Amaze and City are most popular cars in their category, Honda needs to change outlook of new products to earn customer interest.

The firm is able to churn out one winning product after another as it takes strong steps to maintain quality and integrates all functions related to production at one place like forging, powertrain shop, engine assembly, plastic molding and also painting functions. Honda’s hatchback models across the world are popular not only for their low price but also for safety features and longevity. Most Honda cars be it Brio, Amaze and sedans like City, Vezel, Civic and Accord are low maintenance products which will last for a minimum of 6 – 8 years without undergoing any major machinery upgrades unless they are involved in an accident. Buyers around the world vouch for Honda cars and are keen to buy them again when they need new cars as they are better value for money in terms of style and durability.

In international markets crash tests are most recognized method of testing a carmaker’s ability to make safe cars and some models of Honda have been able to clear them with good ranking. But some of Honda’s recent products have not been very successful as the firm has not paid much attention on its interior and exterior designing and these are rehashed versions of old successful models. Therefore while Honda has got admirers in several countries it also has critics who are not too happy with recently launched range of products. The firm has to continue its investment in research and development to come up with better designed cars which also performs well.