People seeking to replace their existing cars for new ones or buying their first cars would have considered buying a Honda car during this period as the carmaker has one model in every category and its sedan and SUV’s models are most popular ones. This Japanese brand is fast expanding its reach across markets in North and South America as well as Europe and is emerging has a worthy competitor for Toyota. The recently concluded Auto Expo in New York witnessed a range of products from Honda and showcased its manufacturing skills and advancements in automobile engineering technology. The Japanese carmaker’s popularity has increased in United States after the New York Auto Expo as is visible in growing demand for its sedan brands Civic and Accord.
In mature markets like Europe and United States where buyers are discerning and are not easily awed by appearances and hype it takes time for car makers to establish reputation of their products. Therefore both Honda Accord and Civic which are regarded as the nations’ favorite cars have earned their goodwill due to their advanced technical features and styling. These car brands are not only popular in Western countries but have also got loyal following in Asia and parts of Australia where they are sold in large numbers. Being a firm which is deeply concerned about environmental pollution Honda makes cars which are fuel efficient and also have low emission levels.
The latest Honda Accord and Civic which are also sold as plug in hybrid versions is perfect for driving within city as their technology enables effective use of non polluting electric powered engines through which acceleration to high speeds is easily possible. An attractive feature about the Honda Accord is 17 inch alloy wheels which enhance its side profile and its interiors are comfortable with climate controlled air-conditioner and heater. Its appeal has increased among drivers due to keyless entry and exit which reduces chances of car theft and steering wheel with tilt-telescopic feature. Honda had made the Accord and Civic safe to drive at high speeds with cruise control, rearview cameras with blind-spot display and driver seat which can be adjusted around in eight ways to suit comfort level.
These products from Honda are fast eating into market share of Toyota’s products which was highlighted recently when Accord surpassed Toyota Camry during fiscal year 2013 as Honda delivered 360089 units of Accord sedans while Toyota delivered 342007 units of Camry during same period. According to detailed sales figures released by Honda sales of its Accord and Civic grew by 98 percent in volumes as its sales group has concentrated on retail sales to individuals instead of corporate sales of fleets. Honda Civic ranks as 5th most popular car after its recent overhaul and is a best seller in its class of B segment sedans with high mileage and good performance. Honda has focused on sales to individuals since it would offer good resale value and help to sell revamped variants as and when they are developed to existing customers.
Honda sedans among 2014’s most popular models ,