Honda Cars is keen to expand customer awareness via digital media

The Indian car industry is a vastly developed sector, its esteem value its more significant to what is was over a decade ago. There are so many vehicles to choose across diverse segments, to make the choice process easier for customers, the car digital media has expanded. According to recent statistics about 70% consumers use the online mode to browse through various products, and only later visit showrooms, to view the real image of models.

India has mushroomed into a powerful digital sector, and the online mode of car browsing is convenient. Consumers can check out different variants and effectively compare prices and also chose a desirable color. Viewers can spend hours online before zeroing in on a favored model, and likewise in a showroom, it is difficult to spend the whole day analyzing products.

Honda Cars India is among the established firms to focus on online presence to gather significant number of customers. A top official of the firm said that the firm is keen to explore volumes of the digital market, since it is a known fact that 70% consumers use the online media to gaze through models and prices, before making an entry into stores. The company is a pro in the commercial network area as well, and has launched its first segment of Discover Amazing India in Honda Amaze. It is an advertisement that showcases the breezy drive inside Amaze through the free and congested streets of the country.

Apart from desktops and laptops, the incredible expansion of the software industry has elevated digital presence. Customers can glance through different variants, prices and colors through their smartphones. Smartphones are the more reliable choice, because consumers can gaze through their dream come true models any and everywhere at home, in the work place, shopping malls and café’s.

With vast improvement in automobile technology and artificial intelligence, the frequency of launches in a year has increased rapidly. It is difficult for customers to keep a tab on all the product arrivals, because of the overloading influx of products. The online portal displays pages and pages of information and customers can take advantage of the comfort of their homes.

With so many advantages yielded by the digital industry, many other established firm are following the online method to gather increased customer awareness. Hyundai is among the reputed car companies to believe in the power of digital media, a top official of the company said, ‘’ the rapid growth of digital platform has resulted in our plan to make it a prime business strategy in the near future. We have developed our website and keen to promote our presence through internet and social networking sites such as Twitter, Facebook and Google, and via these platforms we can analyze the view point of customers via product information, test drives and inquiries. Mercedes Benz has also created its own digital space called Mercedes-Benz certified.

For those who are keen to buy a new car can use the online media to glance through various models and variants. So many car websites have been created over the years, and information provided is reliable and highly informative.