Honda has structured its launches effectively when the Indian auto market was shaken by the recession. The company has been making month long profits when most other firms had to bear the consequences of weakened economy. Amaze was a major profit player for the company since its inception in 2013 April. So much was written about the car months before its launch, and the most spoken about feature is the world class 25.8 kmpl mileage.
It is a trendy looking car, with neat lines and ridges cutting through the sides, the trendiness is contributed by the artistically styled head lights, grille and tail lights. It is built on Brio platform, Amaze is a sub four meter vehicle from the outside, and the insides are vastly spacious layered with majestic beige and brown theme. The equipments are strategically positioned from the audio system to robust air conditioner. The vast room can effectively accommodate five occupants. Consumers can spend enjoyable moments in the car with cup holder and armrest. There is more than sufficient thigh and knee support, the adjustable steering wheel has tilt facilities to make the drive encounter comfortable.
Amaze moves on a potent i-DTEC 1.5 liter diesel and 1.2 litre petrol i-VTEC power train. The petrol engine pumps out 86.8 bhp and the diesel car 98.6bhp, both the engines are coupled with five speed manual transmission and customers can opt for a automatic transmission in petrol car.
The music system is great packed with USB connectivity, electrically foldable mirrors. Amaze looks classic from head to toe the wheel arch design is stylish and the tire dimension is 175/65 R14 that offers potent grip on ideal city and off-terrain roads. The car has the required safety features to comfort occupants with keyless entry, fog lights, EBD, ABS, engine immobiliser and central locking. The most loaded VX car has front dual SRS airbags.
Amaze is point of inspiration to many new and upcoming launches; Hyundai launched Xcent to fight the stiff battle with the car. The car is a threat to Maruti Suzuki Swift Dzire. The mileage value of the car is above 15 cars in its segment. The nearest value is generated by Tata Indigo eCS that offers 25.4kmpl. Hyundai Xcent generates 24.4kmpl.
Honda has done wonders during the difficult times with a couple of products Amaze and all new City. There are new interesting launches to look forward to such as Mobilio MPV and all new Jazz. The greatest new thrill factor is Mobilio MPV. The car launched in Indonesia and it is a massive hit there, the same impact can be expected in India. The due arrival date is close in July; it is a hazard to the existing MPV’s, Toyota Innova and Maruti Suzuki Ertiga. The car is priced at Rs 7.7 lakhs perfect to withstand the arch rivalry. It will be interesting to witness the level of competition post launch; it might be a hard car to beat. Let’s wait and watch.
Amaze and all new City are best sellers in mid sedan and sedan segment, Mobilio is likely to capture the throne in MPV sector.