The trendy and efficient Honda Mobilio gets a tacky TVC

The launch of the new Mobilio MPV went very well in keeping with the starry status of Honda Cars India of late. The Japanese car maker has been an outstanding success since April 2013, and the Mobilio is the newest feather in its cap. Honda India did everything right to promote the Mobilio as well; showcased it in various malls across India and opened pre-launch bookings well in advance. The car maker also released some nice commercials online, the one little lengthy one featuring the Indian comedian Kapil Sharma and anther short, precise and informative video that concentrates on Mobilio’s great space and features, while offering best in class mileage and superb looks.

All have gone well and the Honda Mobilio is already a stellar selling MPV with more than 10,000 bookings. However, we consider the most important form of promotion to be the TV commercial which reaches out to the masses the quickest and also most effectively. And here comes the bad part; the new Honda Mobilio TVC that has been getting aired for some time is a real mess when presentation is concerned. The TVC is best described as tacky and rather weird, though it showcases all the best features of the really capable Mobilio. Honda seemed to choose one of the least appealing TV Commercials ever for its latest blockbuster.

The Honda Mobilio TVC shows the MPVs target audience, which is a big family of 7 members comprising of parents, two children, grandparents and an aunt. The idea of showcasing the family and how the car is convenient for each of the members is really suitable and the idea of saying everything about the car through the medium of a song is also good, as some TV commercials become famous for the jingles. However, here’s exactly where the Mobilio TV ad goes wrong. The entire family says their usage of the Mobilio through “rap” which is rather poor quality and unappealing, the lack of nice music and tune also tend to make people miss out on the details that are given in the Rap form. This TV commercial was certainly not executed well and messes up with the real charm and appeal of the great MPV.

In comparison the short, straight-cut and simple web video would have been a far better choice for the Honda Mobilio TV advertisement. This video shows how Honda has maximized everything inside the Mobilio to offer maximum space, comfort and boot area, mentioning everything with a subtle engaging way. It is also a very sophisticated commercial featuring the core value of Honda’s ‘Man Maximum Machine Minimum’ philosophy in a brief and precise manner, and at the end shows the great looking Mobilio with a 365 rotation, ending with the information and the only thing that is least in the Mobilio is the fuel consumption.

This web commercial had been so much more effective over the cheap “That’s my ride” rap video as an apt TVC for the Mobilio. Who chose it? Honda India only knows.

Honda Mobilio directly competes with Mahindra Quanto. The MPV can be bought from the Mahindra dealer in Kolkata at Royal Mahindra, an exclusive Mahindra showroom.

The trendy and efficient Honda Mobilio gets a tacky TVC, 10.0 out of 10 based on 1 rating