Amaze makes people happy anytime anywhere displayed through Amazingly Indian commercial

Honda has rocked the compact sedan car market with Amaze, it is an instant best seller since inception in 2013 April. In just a year and a half post launch, the company has sold over 1, 00,000 units of the car. To commemorate the victorious profits, Honda recently organized the ‘Longest drive through amazing India campaign. The company has now launched a new television commercial featuring the car.

Amaze is the company’s first diesel project for Indian markets; it was built at a risk time, when the economy weakened to a considerable level. It was a risk worth taken, and the aftermath effect is endless fortunes. The diesel vehicle is built with the innovative 1.5 litre i-DTEC engine technology and moves with a class performing mileage of 25.8kmpl.

The new television commercial showcased the power of Amaze to effortlessly move through a crowded bazaar in Delhi. It is a happy family of four; the couple are using the GPS on i-pad to find the route to their desired destination. The streets are just jam packed to the brim, and driving under such circumstances is pretty daunting, especially when the streets are just scattered. The car displayed is painted with a jazzy and cool red colour. There are so many obstacles on the way, first a man pops himself from nowhere in front of the car, and then there is a Dussehra procession. The couple seek directions and finally reach their destination. It is a happy occasion, the festive season is on, and the family heads to a relatives dwelling and inside it is all smiles all the while. After a pleasurable afternoon, the family leaves to reach home. At the end of the commercial, the success driving details of Amaze are revealed such as its best-in-class 25.8kmpl mileage and high ground clearance. The punch line of the advertisement is ‘Amazingly Indian.’

What’s most intriguing about the Honda Amaze Amazingly Indian commercial is, despite the crowded streets and obstacles; everyone is in a happy state of mind. The roads are unimaginably packed to the core; the family seems to be extremely comfortable inside, to an extent that nothing can hinder the happiness, despite the number of circumstances of people standing right in front of the car. It showcases the incredible intensity of comfort and security Amaze offers to its consumers.

The festive season is on and for those who are keen to celebrate the glory of the period with the Amaze, it is a great buy. The commercial shows the power of Amaze to keep families in happy mood despite the barriers that come along driving through narrow Indian roads. Riding through a stretch does create bumpy rides, but with Amaze it is just a smooth glide. If driving it on narrow lanes is pleasurable, imagine spinning it through broad city outskirts and highways. Its 25.8kmpl mileage on diesel and 18kmpl on the petrol car and 400 litre boot volume, calls for everlasting memorable moments. So much delight is tucked into the car for a price of Rs 5 to 7.55 lakhs.