Honda is an eminent global luxury brand; CR-V, Civic, Accord and City have an unbeatable shine, desired by millions. A car that stands out in the crowd is City; it’s been a best seller all over the globe since inception in 1981. The company launched the new City in India during the early periods of 2014, and it proved be an instant best seller, a major threat to the competition. The trigger for achievement here is the Rs 7.2 to 11 lakh price range.
The current City in Philippines is still considered to be something that is pricy; the tax structure of expensive cars in the country is hefty. Customers will have to weigh an overload of tax options before opting for the City; there is excise tax and value added tax to consider. This is a concern for buyers, because the City is expensive, but not to a significant extent, Honda has designed the car to offer an affordable product that meets the conditions of an ideal city drive.
The Government of Philippines has regulated the tax regime to purchase high-end cars like City. It is not within the means of Honda to change the regulations, and if consumers are unable to bear with taxes, the company is not answerable. To ease the burden of individuals to dream of owning a plush City car, Honda Cars Philippians has urged the Government to format a $600 million support program scheme to enable consumers to purchase City at a subsidized price. The policy according to Honda will improve the car economy of the country and is a trigger to stimulate many other highly recognized firms to increase their car sale output.
If the Philippine government constructs new policies that is favorable to the public to have the power to buy a City car, Honda has assured that it will increase its product launch plan with two more cars that will be produced within factory limits. The company is keen on extended localization to strengthen domestic sales.
As mentioned earlier, the all new City is a best seller in India; the spectacular shine value is contributed by the novel ‘Exciting H design technology’. The car is in huge demand in the country, to an extent that Honda had to stall production, and construct a new unit to cater to the overpowering demand. Even after a month of non production activity, it is the second best seller in 2014 September after the new Mobilio multipurpose vehicle.
The Indian made new City has marvelous style, luxury, engine power and mileage. The diesel car moves with a ripping 26kmpl mileage, the best in its segment. The smoothness of the diesel car is contributed by the revolutionary 1.5 liter iDTEC technology. The luxurious family car nature of new City in India would meet the ambitions of the Philippine market, because both countries have deep family bonding system.
It is the tedious tax regime on City that is shielding buyers; if the Government adopts a more consumer centric tax policy then it will work in favor of the company.