Honda Cars India has had a strong foothold amidst difficult times; the company has been making month long profits, while many other esteemed firms are struggling to cross the desired profit mark. During the 2014 September period, the company made impressive 45% gains in domestic market with the sale of 15,015 units against 10,354 units rolled out a year ago.
The highest profit maker was the new Mobilio MPV at 5,329 units, next in line in the all new mid size City with 4,600 units, Amaze at 3,848 units and Brio at 1,152 units. The company managed to sell 86 pieces of its posh CRV sports utility vehicle, and its export profit is 38 units.
The Senior Vice President of Honda Cars India Limited in the sales and marketing department, Jnaneswar Sen said, ‘’we continue to reap admirable profits caused by strong demand for a range of products during the festive season. ‘’
Honda has strategized its new products effectively; its latest Mobilio MPV has turned out be the best seller among the company’s stable. It is the company’s rare venture into the MPV market, Mobilio is not just a new MPV, it is uniquely created, and it’s got class-apart MPV demeanour, let’s browse through the interesting characteristics of the vehicle that makes it desirable and profitable.
Exterior:
Mobilio is a stunner at first sight, its’ got distinctive MPV appeal, created to build enthusiasm levels of the young demographic. The trendiness of the front is characterized by professionally styled headlights and grille, the tail lights are imaginatively styled and brightens to the core during peak dark hours. The sporty RS car has sporty chrome grille, arty alloy wheel design, projector headlights with super illuminating LED lights and chic alloy wheels.
Interior:
Honda has engineered the interiors with credible innovation, designed on the novel ‘Man Maximum Machine Minimum’ philosophy. The nature of interiors is parallel to Brio and Amaze, the all beige décor creates an incredibly vibrant atmosphere that makes consumers feel at home. Mobilio can effectively accommodate seven occupants. The seats are super comfy with reclining amenities and 60:40 split function, the third row seat has 50:50 split capacity and is foldable. The 223 litre boot volume can be extended to 521 litres, and the other amazing sources of luxury and security are world class music system, audio mounted steering, premium touch screen infotainment apparatus, ABS and airbags.
Engine:
Mobilio is equipped with diesel and petrol engines, the petrol car is fitted with 1.5 litre i-VTEC mill that yields 145Nm and 119bhp and the diesel car gathers its energy from i-DTEC 1.5 litre engine that generates 200Nm and 100bhp. The car offers first rate 24.2kmpl mileage.
Mobilio has all the desirable attributes of a family car, created by well crafted and homely exteriors, colourful interiors, adequate safety and powerful engine features. It is the ideal car to dwell in prime family and friend fun moments, the festive season is on, and what better way to engage in life-remembering festivities than Mobilio.
Mobilio is the highest sale contributor in 2014 September ,