Honda Cars India Limited is working on expanding its dealership network, and recently established its 200th outlet and plans to strengthen the outcome within a short span of time, by the end of 2015 March; the goal is to establish 230 dealerships in 150 cities. Even under the current constrained economy, the company managed to make commendable profits, evident with a massive 43% growth in current fiscal, which makes it the third triumphant fiscal victory.
The company has invented a favorable product launch mechanism to tide over the challenging macro-economy visible on the creditable successes of Mobilio MPV, all new City and Amaze. Honda is delighted by the profit outcome over the past fiscals, and extends gratitude of appreciation to its consumers for the significant victories. In 2014 the firm launched Mobilio and all new City and both are instant astral successes and Amaze is best selling sedan and the company has sold over 1 lakh products of the car. The company has acquired 3% profit from Madhya Pradesh state, and the futuristic vision set forth is to cater to the needs and aspirations of customers and provide best services all over the country.
When Honda launched the all new City in early 2014, the demand for the car sky rocketed to an unimaginable level. It is a premium construction of the previous car covered in an innovative ‘Exciting H Design’ technology, the cabin room is abundant and the quality of materials is first rate. The vehicle runs on enormous engine power contributed by a fierce i-DTEC diesel engine technology also used in Amaze, the pioneering engine technology has resulted in a best in segment 26kmpl mileage.
The request of the new City was pretty gigantic to an extent that the company had to close down its production system for a month. The firm constructed a new factory in Tapukara Rajasthan to cater to the overflowing demand. Honda has built two established factories one in Alwar Rajasthan and the other in Tapukara. The yearly manufacturing capacity of Honda Cars India is 240,000 products.
Honda’s growth plan for the future is to increase its product expansion portfolio all over the country. The company has already made a mark with the launch of 200 dealerships, and its existing range of product launches have generated creditable profits. There are some amazing new cars to watch out for as well such as new Honda Civic, new Honda Jazz, new Accord and Honda Vezel. The first on the arrival list is Civic priced at Rs 12 to 15 lakhs and the expected arrival date is 2014 December. The new Accord is a luxurious car and will cost Rs 18 to 23 lakh and will arrive in 2015 June. A stunning affordable hatchback to look forward to is the new Jazz and the price range is Rs 6 to 9.5 lakhs and will launch in 2015 December.
Honda’s product and dealership expansion plan is engraved on the type and price structure of forthcoming products.