Honda uses a fun and exclusive medium to promote road safety among families and kids

Honda is a world class auto enterprise, and its first rate brand value is appreciated all over the globe. Apart from building cars with optimum luxury sheen, the company considers high-end safety to be an integral profit driving factor. The reckless traffic jam and rash driving scenario in India has become uncontrollable, the situation will change for the better only if the current generation is aware of the outcome of speedy driving.

Honda has decided to change the face of relatively dangerous circumstances of the current road scenario in India, and to achieve this, it has launched a road safety campaign for families and kids and what better platform to adopt than the popular comedy animated show relayed in the country called ‘Chhota Bheem’

Chhota Bheem is a fun show appreciated by millions of families and kids in the country. Honda has decided to develop the animated character Chhota Bheem and his close friend Chutki as a medium to spread the importance of lane safety for more than 1200 content family and kids. Watching Chhota Bheem and his friend Chutki on screen is delightful and best way to spend the holidays and a relaxed weekend, and now how much more exciting would it be to view the animated characters live.

Let’s browse through the characters of Chhota Bheem and his friend Chutki, and decipher the exclusiveness of the show. Bheem is a happy go lucky adventurous nine year old, he is prodigious, and his character is adapted from Mahabharat, he is a friendly and helpful boy who uses his inner gift to help the needy and incorporate goodness into those who are into evil activities. Chutki is a seven year old, who is the best friend of Bheem, and assists him on his splendid adventures.

The characters are displayed in a fun way where the stage character Chhota Bheem and his best friend Chutki is shown full of energy. Through amazing activities such as masti, music and dance, the characters highlighted effective safety following procedures, and emphasis is given on following stringent traffic rules, road signs and zebra crossing and also the beneficial outcome of wearing protective gears such as helmets for two wheelers.

It was on the whole a fun-filled event, and kids of different age groups had joyous activities to engage in. There is cycling for 5-8 year olds, for 8-10 year olds there was a road safety drawing contest, and 9-12 year olds participated in safe riding activities with the aid of adult supervision, and the outcome was beneficial, they got a firsthand knowledge of the nuances of road safety.

Honda has adopted a creative medium to impart the essentials of road safety through the real life animation of the show Chhota Bheem revealing Chhota Bheem and Chutki characters. Many established auto firms in the country have used resourceful characters to promote road safety, but Honda has constructed something that will be etched on the minds of kids and families forever, and is the best medium of road safety impartation.

The fun did not stop with performance by characters and competition, Honda conducted the event in a grand way, kids took pictures with the characters. It was indeed an occasion of everlasting fun.

Honda uses a fun and exclusive medium to promote road safety among families and kids, 6.0 out of 10 based on 1 rating