City and Amaze contribute creditworthy profits in 2014

The year 2014 has been an amazing one for Honda Cars India, and it ended with a bang in 2014 December, the company recorded massive 163% gains and sold 14,428 vehicles compared to 5,493 pieces rolled out in the previous year. It is a wide variation indeed, and a relatively similar scenario at a smaller magnitude was encountered in the domestic market, the firm noted 67% gains.

During the time of April to December 2014 Honda India rolled out 1, 31,133 units significantly higher than 85,656 pieces sold a year ago resulting in impressive 53% gain. The senior vice president on the sales and marketing unit of Honda Cars India, Mr. Jnaneswar Sen stated, ‘’the period of 2014 has been a highly creditable one for the company with overall profit turnover crossing impressive 1.79 lakh units in the domestic segment. The company has introduced a couple of blockbuster launches Honda Mobilio and Honda City and the demand for the cars is enormously high resulting in steep 67% growth. Honda is expanding its dealership segment as well and is concentrating its investments in Tier III markets.

The new City is the highest profit contributor in 2014 December with 6012 units, and the second highest profit yielder is Amaze with 5176 units. Honda sold 1120 units of Brio and 22 pieces of CR-V, and the overall profit outcome is 15048 units. All through the year Honda has emerged victorious, but profits just exploded in December, it is highest sales attained by the firm through the years of its establishment.

The all new City and Amaze can be termed magical launches, because the company has gone past milestone figures solely created by the cars. The product that has created the most magic is the fourth generation City car. Honda unveiled the car during the early periods of 2014 and it was an instant blockbuster hit, it is an evolutionary model of the past and garnished with a novel design theme called ‘Exciting H technology’. Its fashion statement is just exceptional beyond words, and the impact is similar to any other high-end luxury Honda car. The interiors are as splendid as the exteriors; it has a vibrant décor, plush equipments and high-grade upholstery. Apart from the magnificent exteriors and interiors, the main unique selling proposition of the car is the innovative i-DTEC and i-VTEC diesel and petrol engines; the fuel-efficiency of the diesel car is the best in its segment at 26kmpl.

Honda launched Amaze during the early periods of 2013, with a vision to fight the arch competition battle with Maruti Suzuki Swift. It too became a major hit instantly, it’s got a trendy body and abundantly spacious interiors packed with high quality equipments and like City runs on shockingly enormous engine power contributed by the i-DTEC and i-VTEC diesel and petrol engines. The mileage output of the diesel car is a praise worthy 25.8kmpl, the demand for the car is on the roof top and within barely a couple of years post launch the firm has sold over one lakh Amaze vehicles.