Honda bagged Brand Image Awards as Best Value Brand and Best Overall Brand shoppers

The Leading car manufacturing company from Japan, Honda is chosen as the Best Value brand and Best Overall Brand by the shoppers which lead the company won Brand Image Awards.  This is the third successful year when the company has won these awards.

The company is once again preferred as a best brand by new car shoppers. It is the consecutive fourth time that the company is receiving this award. The choice is shown by the non-luxury car shoppers in a survey conducted by the KBB.com. Before also in this category the Honda has won the awards and because of its constant performance it is still leading in the award winning.

The company has thanked all the shoppers and declared its commitment to maintain the quality in terms of its product and services. The senior VP as well as GM of the American Honda Motor Co., Inc. Mr. Jeff Conrad said that the awards are nothing but the recognition for value and quality of the products of Honda. These are the most value which is at the center of company’s brand and strength. He also said that this has shown the trust of the customer in us and we will surely maintain the highest standards of our expertise. We will ensure best qualities and innovative features to our each and every unit produced across the world.

These awards, which are known as 2015 Brand Image Awards are provided depending on a Brand watch study conducted by the Kelley Blue Book which is well-known in the area of market intelligence. It is an online brand which conducts studies online for more than 12000 new car shoppers per year. This is a very comprehensive study, which considers various factors which can affect the decisions of the new car shoppers.

The high level study conducted to check the offers insight about  how the shoppers consider important factors which can help them to have a perfect purchase decision, and avail the brand or model knowledge that can lead to have loyalty among novice shoppers. Honda was named ‘Best Overall Brand’ by getting the best average score across the ratings for all models in the non-luxury category, and the importance of each of the factors in the study.  According to Mr. Jack R. Nerad, who is executive editorial director and executive market analyst of Kelley Blue Book’s KBB.com., The Honda has got two significant awards, which are Best overall Brand and Best value Brand.

The Honda provides a complete line of reliable as well as fuel-efficient, which are fun-to-drive vehicles for American car buyers with the help of its approximately 1,000 U.S. Honda dealers. The Honda has a full range which includes different models such as Fit, Civic, Accord, Crosstour, CR-Z and CR-V sport-utility model as well as the Odyssey minivan which are leading choice of the shoppers.

The leading Japanese company is constantly producing vehicles in America for almost more than 30 years. The company has presently more than 16 major manufacturing plants in North America. According to the figures provided by the company 98 percent of its vehicles sold in The U.S. were produced in these plants.