Honda Amaze bags impressive booking figures of 22,000 since launch

Honda launched the first ever diesel model called Amaze in India in April this year, the car was built with a below four meter dimension to compete with one of the best sellers in Indian car segment called Maruti Suzuki Swift Dzire. Honda has generated heaps of profits with Amaze, this is the ninth week since launch and the booking figures are remarkable with 22,000 units. The demand for Amaze is extremely high that Honda is trying to find equilibrium between demand and supply.

Amaze is manufactured at the established Tapukara factory in Rajasthan with an incredible capacity to build 10,000 cars on a monthly basis and aims to increase the production capacity to two fold by next year. Honda has increased the price of some of its popular models inclusive of Amaze; the price hike has not hindered buying powers even during the present unfavorable car economy. The opposite has occurred; Honda has actually registered a 20% increase in sales.

Amaze is delivered in petrol and diesel models fitted with an engine adopted from Brio which is a powerful 1.2 liter engine with advanced iVTEC technology. The dynamic engine releases impressive efficiencies of 109Nm highest torque with a decent mileage of 15 kilometers per liter. The company’s first ever diesel variant is incorporated with 1.5 liter engine with cutting edge iDTEC technology that releases highest power of 100PS and peak torque of 200Nm with an incredible 25.8 kpl mileage. Honda has catered to creating a model with optimum safety across all variants; ABS and EBD are available in all automatic and diesel models. The loaded petrol model is implanted with five speed gearbox of automatic type.

The car is priced at Rs 5.1-7.8 lakhs, the company is keen to increase the production volume. On the interiors the car is designed with a premium beige and black tone which enhances the style quotient of the interiors. The interior fitments are placed at calculated positions to enable sufficient control while driving. Even the speakers are placed to offer balanced sound flow. Amaze is designed with five seats with sufficient comfort equipments of cup holders and armrest.

Honda has tailored the Amaze with optimum safety to protect occupants; the car has a ground clearance of 165mm. The suspension systems designed with cutting edge technologies to offer heightened protection in front and rear. Some of the quality safety features are EBD, ABS, fog lights, engine immobilizer, central locking, and keyless system. The loaded models are equipped with a couple of SRS type of airbags which heightens the safety aspect and enables a comfortable driving experience.

Amaze is a winner in all aspects from the artistic exterior design, roomy interiors, stunning engine efficiencies, excellent mileage especially with the diesel model which is known to be the best in its class. In terms of safety the car offers sufficient comfort with standard safety devises in all variants. This is one area where consumers are extremely satisfied. The boot volume is splendid at 400 liters where heavy luggage can be transported with ease. The overall dynamic features are the reason for Honda to generate impeccable booking figures of 22,000 with Amaze.