Honda Amaze has created a powerful impact in India with high potential for growth

Honda Motors has released its first diesel model in India, the Amaze; in India the car has created a highly positive response with a lengthy waiting period of four months. The price of diesel models are reduced in India which has created a higher demand for diesel models, the gasoline segment however is on a downfall with respect to sale output. Few reputed firms of Ford Motors and General Motors are witnessing negative signs during the turbulent car economy period. Japanese auto firms seem to grab a strong foothold with product launch and sale.

The important areas where the Japanese firms have dominated are the introduction of reasonable models with abundant interior volume, comfort, and mileage. Some American and European companies have priced their models with steep rates which have attracted only a section of car buyers.

The increasing incomes prevailing in developing nations has led to a new section of society that has the power to buy cars. China is known to be the largest auto industry around the globe, with a record of 20 million sales, out of which around 60-70% of buyers are purchasing cars for the very first time. The car industry has expanded to new heights in a span of ten years; car buyers possess 91 models when measured in demographic figure of 1000. The rate of buying power of vehicles in US is 850 buyers in a population of 1000.

The ownership facility is directly related to the average income. When an income goes over $ 3000 there is a robust expansion for growth and the change over powers the GDP. The Amaze is a sedan version of the trendy Brio designed for Asian markets. The car is launched at a critical period where there was a need to improve the sale output during the present unfavorable car economy period. The most admirable feature of the Amaze is the incredible mileage of the diesel model at 25.8 Kmpl which is known to be the best in class. For an interesting piece of information, the Amaze is the first venture of Honda in the diesel segment.

The reasonable pricing of Rs 5 to 7.79 lakhs is another feature to attract herd of consumers into showrooms. The E iVTEC model is built with an efficient 1.2 liter engine with the advanced iVTEC technology that churns impressive efficiencies of 86.8 Bhp with a peak torque value of 109Nm with a marvelous 1198cc displacement capacity. This model is incorporated with interesting features of air conditioning, power windows, central locking and power steering. The mileage is pretty decent in the petrol models as well at 15.5 Kmpl in the automatic version and 18kmpl in the manual version.

The Amaze is built with remarkable features to attract customers; the exterior design is eye catchy which guarantees second glances. The car is delivered in a range of vibrant and professional colors of majestic blue metallic, crystal black pearl, urban titanium metallic, carnelian red pearl, taffeta white. The color choices ideally suit the young highly qualified demographic. The noteworthy features of Amaze have contributed heaps of profit to the company.