Honda India preparing to unveil five new cars following the success of Amaze

Hironori Kanayama, the new Chief Executive Officer of Honda Cars India is driving the company to real success in the country in terms of new launches as well as pumped up sales rates. Very recently, Honda Cars India launched its first diesel offering to India, the Amaze compact sedan that has been extremely popular among the Indian customers, and which has really increased the sales rates of the company even in the middle of a market slowdown.

Kanayama says that the Amaze is the company’s first venture into the very potential compact sedan segment as well as the diesel model domain. The Amaze compact sedan was developed specially keeping the Indian driving conditions and requirements in mind. The Amaze was created to offer superior mileage, comfortable space as well as sporty design with a competitive price tag, as these are the most common demands of the Indian consumers. As the Honda Amaze suffices all these requirements, it has thus been so well received in the extremely competitive Indian market.

Speaking about the success of the Amaze, Kanayama said that the i-DTEC powertrain of the Amaze will eventually feature on other models of Honda help expand the success. Honda Cars India has plans to launch five new models in the next three years to expand the product portfolio. The Amaze’s success has reinforced Honda’s belief on the diesel segment. With the diesel car launch, company’s sales rate is expected to pump up in the coming years.

Honda India also recently launched the revamped Brio hatchback, which also has been a huge success in India. The Brio hatchback was the primary force behind its maker’s growth of 35 percent in the fiscal 2012-13. The revamped variant of Brio offers an enhanced driving comfort and superior convenience to the consumers. However, the extremely competent hatch is offered in exclusively petrol model and thus can’t reach out to the diesel preferring customers. Kanayama says Honda India has no diesel version of the Brio on its cards. He also negated any possibilities of the reappearance of the failed Civic sedan in the country.

Kanayama said that Honda believes in the immense potential of the Indian market and its importance for the company has considerably increased in the last few years. The introduction of the Honda Amaze diesel and more models in the coming years will help Honda to expand its operating space from 10% to 50%. Honda has initiated a new phase of growth in India and also announced a fresh investment of 2500 crores to increase the production capacity. Although the present market condition is not favorable, Honda is confident about its growth in the current financial year.

Kanayama also added that the company is contemplating to expand its dealership network in India in order to reinforce its positioning in the market. Presently, Honda has 150 dealerships stretched across 97 cities of the country. Honda India is contemplating to increase the number to 162 dealerships across 102 Indian cities before the current financial year’s closing.