Honda posts an Amaze-ing 156 percent sales jump in July

The amazing success of the Honda Cars India seems to be on the rise even when other car makers are struggling with the current bleak situation of the Indian car market. Honda Cars India Ltd. (HCIL) has posted the sales growth of an astounding 156 percent in the month of July 2013. The Japanese luxury car maker has reportedly sold 11,223 vehicles in the month of July this year as compared against the sale of 4,386 cars in the same month in the year 2012.

Honda India sold 40,350 cars and announced a collective growth of 65 percent during the period between April and July 2013 as compared against the sales of 24,462 vehicles in the corresponding period in the year 2012.

In the month of July, 2013 Honda has exported a total 756 vehicles. The Japanese car major recorded a sale of total 6515 units of Amaze mini sedan, 2602 units Brio hatchback and 1953 units of the City sedan in the last month. The company also managed to find 20 takers its premium sedan Accord, while the CRV SUV recorded the sale of 133 units.

While speaking on the company’s incredible success even during the market slowdown, the Sr. Vice President of Marketing and Sales, Honda Cars India Ltd. Mr. Jnaneswar Sen said that Honda Amaze has recorded its highest monthly sales of 6,515 units in the month of July, 2013 and is also successfully maintaining positive growth momentum, as the compact sedan has sold more than 24,000 units ever since its launch. As the demand of the Amaze is growing rapidly, the company has decided to start a third shift in its manufacturing facility to increase the production of the Amaze from November 2013, in order to reduce the waiting period of the car. This is the company strategy to ensure the customers’ satisfaction as well as to augment the production of the car as per the high demand.

The Honda Amaze was launched in the month of April, ever since then the car has not looked back. This compact sedan has been a tremendous success with the Indian consumers, especially for its superb fuel efficiency, great features as well as competitive pricing.

The Amaze is the first diesel offering in India from the house of Honda and this car also boasts of the highest fuel efficiency in India.
The Indian public being diesel loving and very much mileage conscious was swept across by the arrival of the Honda Amaze. The Amaze compact sedan was developed on the platform of the Honda Brio hatchback which is also a very popular car in India. The Amaze has its individual design language and offers a lot of features for customer convenience. Offered in both the fuel options of petrol and diesel, the Amaze has proven to be a wonder car for the astounding success of Honda Cars India.

Honda is delighted by the success brought in by the Amaze and has already announced the introduction of 4 new cars in India by 2015.