Japanese car major Honda Motor is known for its stylish and capable offerings that are designed smartly. The Japanese auto giant’s Indian counterpart Honda Cars India in a bid to expand in the country realized that only launching new cars will not help, and that it has to connect better with its customers to make a loyal and growing fan base in the country. Honda Cars India’s smart move to connect with and to engage its modern Indian customers was launching the Honda Connect mobile application.
The Honda Connect mobile application is perfect way to connect with India’s increasingly growing digitized consumers who rely on their smartphones for staying in touch with the world and for a whole lot of daily requirements. Thus, the Honda Connect was a welcome move to literally connect with the modern India Honda car buyers. The Honda Connect which was launched on 15th of December, 2015 is certainly a big success and it is apparent by the fact that the mobile app has already registered 23,751 downloads in the country.
Out of the total 23,751 users of the Honda Connect advanced connectivity application, 15,018 are Android platform users while 8,733 are iOS platform users. This absolutely free mobile application meant exclusively for the premium Honda car owners has 15,896 registered users at present, who have created their profiles but have not yet signed up with their cars’ VIN and engine numbers. At present, a total 6,593 of the Honda car owners have actively started using the Honda Connect mobile app.
The Honda Connect mobile app is a first of a kind connectivity offering from any car makers in the current car market of India. This platform uses an advanced ‘connected device’ that has been developed by Minda i-Connect, which can be easily fitted under the center console of premium car models from Honda that offer the advantage of this application. This connected mobile device has an integrated SIM in order to get connected. This connected device is available for sale in the market for the Honda premium car owners at an introductory price of Rs. 2,999. This device can be purchased from as well as fitted in the cars from any authorized Honda dealership outlets in the country.
For the first month of usage, the Honda customers have the advantage of accessing all the information for absolutely no cost. However, for continued connectivity service, the users will have to pay an annual subscription fee of Rs. 2,600. At present, the advantage of the Honda Connect mobile app is can be availed by only the premium Honda models, namely the Honda Jazz premium hatchback, the Honda City premium sedan and the Honda CR-V premium SUV. However, this connectivity system will be made available to the other Honda cars as well in the future.
The Honda Connect offers the advantage of many features like emergency message services, service booking alerts, nearest dealer location, insurance and PUC renewal notifications, new product updates, impact alert, fuel log, car location, car health monitor, trip analysis, etc.
This post was written by
I have been writing content for auto blogs for quite a long time now. My passion lies in this field and I love to picture cars as well.
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