Owning a Honda car is a dream come true moment, and millions dream of having a Civic and Accord sedan. The value luxury car market of Honda is tarnished in India due to challenging market conditions and reduced buying power. Now the firm is keen to re-create the premium car atmosphere with Civic, Accord sedan and CR-V Sport Utility Vehicle and this strategy will come into effect in the coming two to three years from now.
Quite some time ago, the luxury car market of Honda was flourishing, with Accord, CR-V, Civic and so on. The popularity of the posh vehicle market reduced distinctly, and over the past few years it is the mid-size City, Jazz hatchback and Amaze that has been popular. There is tremendous attention generated on the recently launched BR-V compact SUV.
The phrase Honda is associated with high-end luxury, however at the moment it is the Jazz, Amaze and City that is popular and these vehicles do not fall into the luxury vehicle market. Few years from now the Honda car portfolio is going to be filled with exquisite brands such as Accord, Civic and CR-V. This is excellent news indeed for luxury car enthusiasts, the company will introduce Accord in late 2016, Civic sometime in 2018 to 2019 and CR-V with potent 1.6-liter diesel engine in 2017.
It is interesting to read about Honda’s plan to push popularity of its luxury car segment, and the company has also strategized a future profit outcome of new Civic christened 2SV and it is anticipating 30,000 units. The company’s diesel vehicle portfolio has been doing well, visible on the large customer attraction towards City and Amaze diesel cars, Honda is now keen to introduce a powerful diesel engine into the CR-V SUV and it is going to its first diesel engine project for the car.
Honda is planning to acquire admirable profit volumes for its luxury car market, and hopes to generate remarkable profits with Civic and Accord, and it is planning to obtain a high-level of localization of its Civic rather than depending on completely knocked down units (CKD). About creating a premium car market portfolio, Yoichiro Ueno, the managing director of Honda Cars India commented, the firm needs to once again build a premium car unit to enable a vast number of customers to get attracted to the luxury car brand and it should become the main selling unit of our portfolio. ‘’
For people who are fascinated by the luxury car market of Honda, the firm is now aiming at re-creating the awesome luxury that once existed. The Accord car is going to launch soon during the latter part of 2016 and in the coming few years’ consumers can get to drive the CR-V and Civic car. It will be interesting to view the customer attraction towards the luxury brand of India and many of would believe that it is going to be magnificent.
There is now so many posh Honda cars to look forward to, a moment of excitement for those who desperately want a premium Honda car.
