Ford India Makes Robust Profit With 7,200 Cars in February

Ford India, the Indian subsidiary of the esteemed America headquartered firm has made a remarkable profit of 7,253 unit s in February. The company last month witnesses a 16% increase in sales with 2,763 units compared to 2,389 units in February 2012. The domestic sales of the company is 4,490 units in February 2013 compared to 8,035 units in Feb 2012.

According to Vinay Piparsania, executive director, Marketing, Sales and Service, Ford India, said, ‘’In the domestic segment, we continue to witness some tough and taxing conditions. While we are aiming to create consumer interests in our amazing products, our business is being hindered by policy uncertainty which is translating to lower consumer confidence.’’

He also said, ‘’We are thrilled  with  the  results of our  export  segments which continues to grow according to our strategy of expansion in overseas markets to brand India with the hot hub for small cars tag.’’

Ford has  recently rolled  out  the  ‘’alterrain’’  model of  the  sturdy  and  robust  Endeavour  SUV.  The  Endeavour  alterrain  Edition  is  equipped  with  fresh  refreshments  of  stylish  alloy  wheels,  sharp  front  grille  decked  with  prominent  nameplate  badge,  front nudge  bar,   roof  tray  and  rear  spoiler ,  chrome  exhaust  trim  and  fifth  door  mirror.  To  commemorate  the  great  launch,  Ford  India  and  National  Geographic  Channel  introduced  the  ‘’MyEndeavour  alterrain,’’ an  exciting  and  adventurous  series  shot  with  five  celebrities  during  the  Endeavour  alterrain  Edition  on  exciting  journeys  to fetch their  ideal  wish.

Ford  is  strengthening  its  base  to  cater  to consumer  convenience  upgrade. In  February,  Ford  India, inaugurated its debut  dealership in  Sikkim  at  Gangtok, and  another  dealership  at  Himmatnagar  in  Gujarat.  Ford  India  has   a  strong  foothold  in  India  with  dealerships  in  138  countries  through  260  outlets.

The  Ford  Endeavour  Alterrain  is  one  car that  has  been  promoted  through  prestigious  mediums like  National Geographic.  The  car  appears  equally  stunning  and  will surely  be an  eminent product  for  the  company.