Consumers will have to wait a while to buy the new City

Honda Cars India lately introduced a big product in the market, Mobilio, it has driven the public insane. The car arrived on the 23^rd of July, and in just a few days the booking figures have surpassed the 10,000 mark. The country looks forward to a new Honda car, a Mobilio MPV launch is nothing but fascinating. It is pathway to fight the fierce battle in MPV market that accounts for 15% of overall sales.

Mobilio is the latest craze; in the beginning of 2014 Honda launched the all new City. It is an evolutionary variant of the current car; sources say Honda is planning to shift the manufacture unit from Greater Noida unit in UP to Tapukara factory in Rajasthan. The aim here is to cater to the rapidly growing demands of Mobilio.

Consumers who are planning to buy the new City; there is an important point to take note of. The company has stalled the production of the car, and will resume in 2014 September. Those who have booked City will have to wait for a while; the vehicle will not go on sale before the October to November period. The wait is just going to be prolonged since the waiting period already is 3 to 4 months. The new City has churned significant number of buyers since arrival, in a month itself, 7,000 pieces is rolled out. The car alone has captured more than 50% market volume in domestic market.

Honda has been on a success role amidst the pressurized economy, it made so much profits on the back of Amaze launched in 2013 April. It is the company’s first venture into the diesel market, the risk paid off. The customer attracting features of the car are its trendy appearance, spacious interior room for its size, price value, potent iDTEC and iVTEC engines and world class 25.8 kmpl mileage yielded from the diesel vehicle. Honda has employed a similar strategy into its all new City. The car has vast and cozy interiors and infused with robust iDTEC and iVTEC engines. The diesel car offers class rending mileage of 26kmpl.

Honda has now earned its third place in Indian auto ranking; Amaze and City together have contributed incredible sales. The market share of Honda Cars India is 40% on year-on-year increase, higher than Maruti Suzuki’s market share of 20% and notches higher than 13% growth of Hyundai. In July Honda sold 15,709 units.

The CEO and president of Honda Motor India, Yoshiyuki Matsumoto said, Honda Cars India is headed towards 25% gain in Asia Pacific sales, and expects sale of 1.2 million vehicles by 2017 March. In order to hit the 1.2 million mark Honda is working on a product map plan and hopes to introduce many more products and expand its dealership portfolio in the country to 230 by 2015 March from the current capacity of 179.

For those who are keen on new City it will take a while before it is handed to customers. The wait is worth it; Honda is making factory modifications to push Mobilio sales, and has shifted the production of City to new unit. It is a long wait, but at the end the new City will give you the best of comfort, luxury and safety.

Consumers will have to wait a while to buy the new City, 10.0 out of 10 based on 1 rating