Honda is keen to achieve higher market shares in India

The Indian subsidiary of the reputed Japanese firm Honda is aiming for higher growth profits in the Indian segment and is looking to expand its diesel portfolio. Honda’s first diesel project worked well for India, the Amaze has contributed chunks of profits to the company with 60%. The waiting period for the car is now three to five months according to a top company official. Honda India is now keen to work on establishing another factory in Noida.

Honda Cars India has a small stake in India and operates at just 10%, the company is keen to increase the market share to 50% in India in 2 years time. A top company official has announced the company’s aim to work mainly on diesel cars that would result in wider fuel options for customers.

The company is extensively working on the restructuring of City and Jazz and also a crossover in diesel and petrol versions. Another important focus area of the company is to enhance the localization levels. Honda is keen to build cars in its state of the art Rajasthan unit, which is built with massive production capacities of 1.2 lakh pieces on a yearly basis.

The Jazz is appreciated for its exclusive style statement and luxury, Honda is now working on new Jazz in a diesel versions. The car has already gained extensive publicity with spy images. The car according to sources has elements of City with aggressive grille and head light designs. The rear of the car is fitted with tail lights that match the professionalism of CR-V. The interiors are voluminous to comfort occupants especially during tiring drives with sufficient leg and head room.

The new Jazz will be equipped with a powerful 1.5 liter engine adopted from Amaze, the same follows for petrol mill as well. The car is placed between Brio and Amaze. Some of the customer attracting features of new Jazz is the abundant interior volume, engine efficiency and exclusive style statement. If the price is on par with Amaze then this would be a value for money car.

Honda has incorporated powerful elements into the new Jazz diesel and hence can hope for significant growths in the future. This is an effective strategy adopted by the company to focus on diesel engines since this has worked well with Amaze, and the demand for diesel cars is on the rise. Honda is working on new City diesel as well which is also appreciated for its stylish body and sophisticated stance. Petrol prices in India have risen, the buying power for cars has decreased with depreciating Indian rupee and high inflation rates.

Like the Amaze the new City and Jazz diesel models might turn the fortunes of the company to a new level. The success of the Amaze has created impressive export figures; the car was recently introduced in South Africa. This is excellent news for ardent Honda fans and would be interesting to observe customer responses after the launch of Honda’s new projects. The new Jazz and City will surely thrill the public and Honda might achieve its market share target in India.