Mr. Hironori Kanayama is the CEO and President of Honda Cars India and is associated with the company since three decades. He has worked with Honda Motors in several markets in Taiwan, China and Japan. With the ample experience in the automobile industry, Mr. Kanayama is successful in understanding markets and taking the company to a higher position. He was in China for numbers of years and worked in Guangqi Honda Automobile Co. Ltd handling the post of President; later he became General Manager China Operation of Honda from October 2007 and then the President of Honda in China from September 2003. Since 1976, he has been working with Honda Motors, Japan.
On foundation day, annual event, in which all the families meet informally, is held every year. In the last event, Mr. Kanayama performed on the stage in front of their associates. It was very energetic for the executives to see the CEO performing and pictures of the event were uploaded on Facebook.
In 2013, the company marketed several automobiles, but Jazz/Fit has proved to be the best hatchback in the segment. Also, the company offers different range of vehicles in the Indian auto market, which includes SUV’s, MPV, sedans and hatchbacks. The company has planned to launch 4-5 new vehicles in the New Year for the customers. These vehicles might help Honda to increase the turnover and raise the sales volume. The specialty of all the new vehicles is that they will be available in diesel engine offering more convenient to the customers. However, these will make the market more competitive.
Kanayama is a great personality with simple lifestyle; he stays in accommodation provided by the company and enjoys Indian food, unlike other bosses who requires staying in hotels and makes company spend too much on themselves.
Kanayama had come across many challenges for Honda in the markets of India. The competition for the diesel engines was increasing and earlier Honda was not capable enough to produce diesel cars. He sets toughest challenges in front of the company which forces the employees to perform better implementing their productivity.
India is a big market with huge market opportunities and can help increasing sales and Honda has set a target of 6 million units by 2016. Mr. Kanayamas has said that, about 3 million unit sales are expected from Japan, North America and there are certain emerging markets like India from where they can collect their remaining sales.
Kanayama is very aggressive taking the sales of the company and implements new strategies for achieving the same. The products like Accord, Jazz, City, Mobilio, Vezel etc will be the game changer this year and company has loads of expectations from these products this year. But how much impression they’ll be able to hold on the customers will be understood once the vehicles are launched.
Honda has gained huge success till date and its new launches will definitely impress the customers in coming days.
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I have been writing content for auto blogs for quite a long time now. My passion lies in this field and I love to picture cars as well.
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